Samuel Yee

Sam is the founder of Bespoke Wellness, a brand based on a holistic wellness approach designed for human performance optimisation. His experience includes Secondary and Tertiary Education, working with athlets in the AFL & A-league, and NBL, working with organisations delivering wellbeing & performance programs as well as hosting wellness retreats in Tasmania, Noosa, Byron and Bali. Sam currently lives in Hobart and everyday, challenges his own performance limits whilst coaching and inspiring his clients to continually explore their own.


The journey so far…

B. app.sci Physical Education RMIT

Cert III & IV TAA

Cert III & IV Personal Training

Grad Cert Business UTAS

Loyola College- Secondary Education Teacher 2002-2005

Essendon Football Club 2001-2005 Physical Preparation Coach

NOVA Group Japan 2006

Marcellin College - Head of Athletics & Secondary Education Teacher 2006-2011

ACACIA Learning Solutions Program Manager 2010-2011

Melbourne Heart Football Club (A-league) Physical Preparation Coach 2009-2011

Bespoke Wellness Performance Director 2011- Current

  • Coles - Staff Coaching and Development 2012

  • New Norfolk District Football Club (SFL) Physical Preparation Manager 2012-2016

  • Glenorchy District Football Club (TSL) Physical Preparation Manager 2015-2018

  • Wallace Wilkinson Webster Wellness Partner 2020

  • Clennett’s Mitre 10 Wellness Partner 2020-2022

  • North Hobart Football Club (TSL) Performance Manager 2020- current

  • Tasmanian State Team S&C Manager 2012-17,23

  • Liveat 2022-current

  • Seafood Maritime Training Tasmania 2023-current